High Level Design (HLD)

High Level Design (HLD) High level design High level design (HLD) gives the complete system design of functional architecture and database design. For the developers it is very much important to understand how the flow of the system is. In this phase the system design team testers team and the customers plays an important role. For this entry criteria are required the document that is SRS and the then exit criteria will be high level design, projects standards, functional design documents, and the database design documents. Problem specification Data has to be processed in a effective and efficient way. Time consumption should be less. Easy to implement. Data Definition/ Dictionary Data dictionary is a repository that contains all the description of all data produced by the application. It is an organization listing of all data elements that are pertinent to the system. Tables Tables For Colud Sever 1 FIELD NAME DATA TYPE SIZE KEY FName Varchar 30 primary Sk Int 10 Owner Varchar 30 CloudName Varchar 15 Table 5.1: Owner File [Table Design] FIELD NAME DATA TYPE SIZE KEY Vm Int 10 primary Owner Varchar 20 Memory Int 10 Thrushold Int 10 Status Varchar 30 AttackerIP Int 10 Attempts Int 10 Table 5.2: Virtual Memory1 [Table Design] FIELD NAME DATA TYPE SIZE KEY FileName Varchar 30 primary Owner Varchar 20 Sk Int 10 Table 5.3: CloudFile1 Table [Table Design] FIELD NAME DATA TYPE SIZE KEY Owner Varchar 30 primary FileName Varchar 20 Sk Int 10 Table 5.4: Receive File1 Table [Table Design] FIELD NAME DATA TYPE SIZE KEY RemoteUser Varchar 30 primary Owner Varchar 20 Table 5.5: Remote File Table [Table Design] FIELD NAME DATA TYPE SIZE KEY Attacker Varchar 30 primary AttackerName Varchar 20 IP-Address Int 10 Table 5.6: Attacker1 Table [Table Design] Tables For Cloud Sever 2 FIELD NAME DATA TYPE SIZE KEY Vm Int 10 primary Owner Varchar 20 Memory Int 10 Thrushold Int 10 Status Varchar 30 AttackerIP Int 10 Attempts Int 10 Table 5.7: Virtual Memory2 Table [Table Design] FIELD NAME DATA TYPE SIZE KEY FileName Varchar 30 primary Owner Varchar 20 Sk Int 10 Table 5.8: Cloud File2 Table [Table Design] FIELD NAME DATA TYPE SIZE KEY Owner Varchar 30 primary FileName Varchar 20 Sk Int 10 Table 5.9: Receive File2 Table [Table Design] Remote File2 Table FIELD NAME DATA TYPE SIZE KEY RemoteUser Varchar 30 primary Owner Varchar 20 Table 5.10: Remote File2 Table [Table Design] FIELD NAME DATA TYPE SIZE KEY Attacker Varchar 30 primary AttackerName Varchar 20 IP-Address Int 10 Table 5.11: Attacker2 Table [Table Design] Assumptions and dependencies The user should know the authentication details to prevent the unauthorized access of the system. The user must be aware of the government rules and regulations that are to be implemented on the terms. The user must be aware of the flow at which the process of system takes place. Low level design Low level design (LLD) is like detailing the High level design. It defines the real logic for each and the each every component of the system. Class diagrams with the methods and relation between the classes comes under the low level design. The main phase of the object oriented approach is as follows:- Object modeling Dynamic modeling Object modeling Object modeling technique describes a method for the analysis, design, and implementation of a system using an object-oriented technique. Object modeling technique consists of four phases, which can be performed iteratively are Analysis, system design, object design, implementation Dynamic modeling The dynamic model describes the functionalities involved in the project and the person performing those functionalities. Following are the different kind of dynamic diagrams namely; Use case, Sequence, Activity diagrams. Use case diagram Ause case diagramis the simple and it is a represented as the user’s interaction with the system and describes the specifications of ause case. A use case diagram can represent the different kinds of users of a system and the different ways that they will interact with the system. Such diagrams is typically used in conjunction with the textualuse caseas well as it will often be accompanied by other kinds of diagrams. It is the high level piece of functionality that the system provides. An actor is one who interacts with the system. This Use Case diagrams are included into two modeling languages defined by the Object Management Group (OMG). Both the UML and SysML standards define a graphical notation for modeling use cases with diagrams. One complain is that they will not define the format for depicting these use cases. Generally both the graphical notation and the descriptions are very important as they document the use case and it is showing the reason for which an actor uses a system. The use case diagram shows the place of use case with the other use cases. As organizing the mechanism a set of consistent and coherent use cases promotes important figure of system behavior and have a common understanding between the customer or owner or user and the development team. Sequence diagrams Asequence diagramis a kind ofinteraction diagramthat shows how processes is operated with one another and in what order the processes is operated. It is the construction of aMessage Sequence Chart. A sequence diagram shows how the object interaction is arranged in time sequence. It describes the objects and classes which is involved in the scenario as well as in the sequence of messages that has been exchanged between the objects and it is needed to carry out the functions of the scenario. Sequence diagrams are typically mixed with use case in the Logical View of the system in the development. Sequence diagrams are calledevent diagrams orevent scenarios andtiming diagrams. A sequence diagram shows the parallel vertical lines (lifelines), the different processes or objects that live parallel and the horizontal arrow. The messages exchanged between them in an order in which they have occurred. This allows the specification of simple runtime in a graphical manner. Sequence diagrams Create the account Account Acceptance res Upload the file File received confirmation Create the End User account Account confirmation Request the file File request confirmation File sending response VM’s details Threshold Details Account details Figure 5.2 : Sequence diagrams Activity diagram Activity diagrams is a graphical representations of flow of work of steps that have taken in the activities and actions with support for choice and interact and concurrency. In the UML activity diagrams are intends to for both the computational and also for the organizational processes (i.e. workflows).. Activity diagrams 1 Figure 5.3 : Activity diagrams 1 Activity diagrams 2 Figure 5.4 : Activity diagrams 2 Functional modeling Afunction modelorfunctional modelinsystems engineeringandsoftware engineering is a structured representation of thefunctions(activities,actions,processes,operations) within the modeledsystemor subject area. A function model, similar with theactivity modelorprocess model, is a graphical representation of anenterprises function within a defined scope. The main purposes of the function model is to describe the functions and processes, and help with discovery of information needs and also help to identify opportunities, and establish a basis for determine the product and the actual service costs. Data flow diagram Adata flow diagram(DFD) is a graphical representation of the flow of data through aninformation system modeling its process. The step is used to create an overall view of the system which can be elaborated later. DFDs are also used for visualizationofdata processing(structured design). A DFD shows what type of information will be input to and what type of information will the output from the system, and from where the comes and from where it goes to, and where the data will be exactly stored in the system. It does not show information about the time of processes or gives the information about the processes will operate in parallel way or in a sequence way (which is shown on aflowchart). DFDs are the model of the proposed system. They should clearly show the requirements on which the new system should be built. Later during the design activity is taken as the basis for drawing the system’s structure charts. The Basic Notation used to create a DFD’s are as follows: 1. Dataflow: Data move in a specific direction from an origin to a destination. 2. Process: People, procedures, or devices that use or produce (Transform) Data. The physical component is not identified. 3. Source: External sources or destination of data, which may be People, programs, organizations or other entities 4. Data Store: Here data are stored or referenced by a process in the System. ER Diagram An ER model is an abstract way of describing adatabase. In the case of arelational database, which stores data in tables, some of the data in these tables point to data in other tables. It is essential to have one of these if you want to create a good database design. The patterns help focus on how the database actual works with all of the interactions and data flows. Building Blocks of Entity Diagram are: Entities: An entity is a ‘’thing† that exists and can be uniquely identià ¯Ã‚ ¬Ã‚ ed. Relations: A (binary) relationship type is an association between two entity types. Attributes: Attribute names (or simply attributes) are properties of entity types. The Main Advantages of Entity relation diagrams are: They are relatively simple They are user friendly They can provide a unique view of data, which is independent of any data models Module Description NICE Systems consists of following sub modules such as: Data Owner Cloud Service Provider (CSP) Virtual Machine for Cloud data storage Attack Analyzer Remote User Data Owner: Users who have the data and that have to be stored in the cloud and rely on the cloud for data computation, it consist of both the individual consumers and the organizations. Cloud Service Provider (CSP): A Cloud Service Provider (CSP) who has significant resources and who are expert in building and managing distributed cloud storage servers on different virtual machines, owns and operates live Cloud Computing systems. Virtual Machine for Cloud data storage Cloud data storage, a user will stores his data through a Cloud Service Provider (CSP) into a group of cloud servers, which are running in a simultaneous, the user interacts with the cloud servers via CSP to access or retrieve his data. In some cases, the user may need to perform block level operations on his data. Users should be equipped with security means so that they can make continuous correctness assurance of their stored data even without the existence of local copies. The cloud consists of different Virtual machines on which the owner data will be allocated and shared and the cloud will listen the different types of attackers called Stable. There does not exist any known vulnerability on the VM. Vulnerable. Presence of one or more vulnerabilities on a VM, which remains unexploited.

Bhopal Gas Leak and BP Oil Spill

Bhopal and BP. They are two names that would ring a bell with anyone who is familiar with industrial disasters. Bhopal is a city in India where an industrial disaster in 1984 killed thousands people and maimed hundreds of thousands. BP (British Petroleum, BP Plc. ,), on the other hand is the name of a petroleum company (an energy industry super major) that appeared in international headlines recently for causing the worst marine oil spill in history.The number of casualties associated with BP oil spill is rather negligible but damage the spill caused on environment and economy of some American states were immense and it is ranked amongst major industrial disasters. In both these disasters it was the corporate houses that were in the wrong. Union Carbide (UCC), the company that ran the pesticide plant in Bhopal, neglected the safety measures required while handling toxic materials and in the BP oils spill it is the negligence of British Petroleum that led to the accident on the oil ri g â€Å"Deepwater Horizon† that ended up in the oil spill, which the company couldn’t stop for weeks.Though separated in time by decades and space by thousands of miles, both these disasters are connected in many respects. Curiously enough the final court verdict on the corporate culprits of Bhopal disaster came at a time when BP was busy capping the oil leak thousands of meters beneath the sea. In 1984 when the methyl isocyanate gas leak killed thousands in Bhopal the first thing Union Carbide management did was to put the blame on somebody else. In those years when Sikh militancy and terrorism were high in India UCC said the accident was the result of terrorist activity (nobody paid any attention to it).This year when the oil spill began in the Gulf of Mexico the first thing BP too tried to do was to put the blame on others –on Transocean Ltd (the company which owned the oil rig) and Halliburton, the company which manufactured the blow out presenter valve on t he oil well. The media mocked this and BP dropped the strategy. In the Bhopal the US based corporation then argued that it should not be held legally responsible because the Indian subsidiary was a separate legal person with very minimal ties with US. At the time of the accident the UCC-based in New York City – owned 50. 9% of the UCC India Ltd. , 22% owned by govt.of India and the rest by Indian citizens. The US court hearing the plea against UCC accepted the company’s contention and dismissed India’s pleas for justice. Later on humanitarian ground the company agreed to pay $470 million as compensation to victims of gas tragedy. In that pre-globalization period, India as a developing country had practically no clout over the US multinational company and finally it had to satisfy itself with prosecuting the Indian man agent of UCC India Ltd. In the case of BP oil spill too it was an instance of a company registered in one country creating problems in another cou ntry.In the initial stage BP management tried to portray the liability issues as US action against British industry and ward of penal actions. In the case of BP oil spill, along with the news of gushing crude spreading all over the Gulf of Mexico, talks about pinning the corporate responsibility on BP also appeared in the headlines. There was intense pressure on president Osama’s administration to act tough on BP and it made BP to pay up $20 billion for the clean up operation. In the BP oil spill case the corporation had to bow before the government. It was a company from a weaker country against a global super power; US finally had its way.The chief executive of BP had to own up responsibility for the fiasco and step down. 1 Pearce, Frank, Tombs, Steve (1990), ‘Ideology, Hegemony, And Empiricism: Compliance Theories of Regulation’, The British Journal of Criminology 30:423-443 2 Murru ,Maurizio (2004), ‘Bhopal 20 Years On: Globalization And Corporate Respo nsibility’, Health Policy And Development 250 volume 2 number 3 December 3 Amnesty International, 2004, Clouds of injustice, Bhopal disaster 20 years on, London 4 Broughton, Edward (2005), ‘The Bhopal disaster and its aftermath: a review’, Environmental Health: A Global Access Science Source, 4:6

Napoleonic Wars Battle of Waterloo, 1815

The Battle of Waterloo was fought June 18, 1815, during the Napoleonic Wars (1803-1815). Armies Commanders in the Battle of Waterloo Seventh Coalition Duke of WellingtonField Marshal Gebhard von Blà ¼cher118,000 men French Napoleon Bonaparte72,000 men Battle of Waterloo Background Escaping exile in Elba, Napoleon landed in France in March 1815. Advancing on Paris, his former supporters flocked to his banner and his army was quickly re-formed. Declared an outlaw by the Congress of Vienna, Napoleon worked to consolidate his return to power. Assessing the strategic situation, he determined that a swift victory was required before the Seventh Coalition could fully mobilize its forces against him. To achieve this, Napoleon intended to destroy the Duke of Wellingtons coalition army south of Brussels before turning east to defeat the Prussians. Moving north, Napoleon divided his army in three giving command of the left wing to Marshal Michel Ney, the right wing to Marshal Emmanuel de Grouchy, while retaining personal command of a reserve force. Crossing the border at Charleroi on June 15, Napoleon sought to place his army between those of Wellington and Prussian commander Field Marshal Gebhard von Blà ¼cher. Alerted to this movement, Wellington ordered his army to concentrate at the crossroads of Quatre Bras. Attacking on June 16, Napoleon defeated the Prussians at the Battle of Ligny while Ney was fought to a draw at Quatre Bras. Moving to Waterloo With the Prussian defeat, Wellington was forced to abandon Quatre Bras and withdraw north to a low ridge near Mont Saint Jean just south of Waterloo. Having scouted the position the previous year, Wellington formed his army on the reverse slope of the ridge, out of sight to the south, as well as garrisoned the chateau of Hougoumont forward of his right flank. He also posted troops to the farmhouse of La Haye Sainte, in front of his center, and the hamlet of Papelotte forward of his left flank and guarding the road east towards the Prussians. Having been beaten at Ligny, Blà ¼cher elected to quietly retreat north to Wavre rather than east towards his base. This allowed him to remain in supporting distance to Wellington and the two commanders were in constant communication. On June 17, Napoleon ordered Grouchy to take 33,000 men and pursue the Prussians while he joined Ney to deal with Wellington. Moving north, Napoleon approached Wellingtons army, but little fighting occurred. Unable to get a clear view of Wellingtons position, Napoleon deployed his army on a ridge to the south straddling the Brussels road. Here he deployed Marshal Comte dErlons I Corps on the right and Marshal Honorà © Reilles II Corps on the left. To support their efforts he held the Imperial Guard and Marshal Comte de Lobaus VI Corps in reserve near the La Belle Alliance inn. In the right rear of this position was the village of Plancenoit. On the morning of June 18, the Prussians began moving west to aid Wellington. Late in the morning, Napoleon ordered Reille and dErlon to advance north to take the village of Mont Saint Jean. Supported by a grand battery, he expected dErlon to break Wellingtons line and roll it up from east to west. The Battle of Waterloo As the French troops advanced, heavy fighting began in the vicinity of Hougoumont. Defended by British troops as well as those from Hanover and Nassau, the chateau was viewed by some on both sides as key to commanding the field. One of the few parts of the fight that he could see from his headquarters, Napoleon directed forces against it throughout the afternoon and the battle for the chateau became a costly diversion. As the fighting raged at Hougoumont, Ney worked to push forward the main assault on the Coalitions lines. Driving ahead, dErlons men were able to isolate La Haye Sainte   but did not take it. Attacking, the French had success in pushing back the Dutch and Belgian troops in Wellingtons front line. The attack was slowed by Lieutenant General Sir Thomas Pictons men and counterattacks by the Prince of Orange. Outnumbered, the Coalition infantry was hard-pressed by DErlons corps. Seeing this, the Earl of Uxbridge led forward two brigades of heavy cavalry. Slamming into the French, they broke up dErlons attack. Carried forward by their momentum, they drove past La Haye Sainte and assaulted the French grand battery. Counterattacked by the French, they withdrew having taken heavy losses. Having been thwarted in this initial assault, Napoleon was forced to dispatch Lobaus corps and two cavalry divisions east to block the approach of the advancing Prussians. Around 4:00 PM, Ney mistook the removal of Coalition casualties for the beginnings of a retreat. Lacking infantry reserves after dErlons failed attack, he ordered cavalry units forward to exploit the situation. Ultimately feeding around 9,000 horsemen into the attack, Ney directed them against the coalition lines west of Le Haye Sainte. Forming defensive squares, Wellingtons men defeated numerous charges against their position. Though the cavalry failed to break the enemys lines, it allowed dErlon to advance and finally take La Haye Sainte. Moving up artillery, he was able to inflict heavy losses on some of Wellingtons squares. To the southeast, General Friedrich von Bà ¼lows IV Corps began to arrive on the field. Pushing west, he intended to take Plancenoit before attacking the French rear. While sending men to link up with Wellingtons left, he attacked Lobau and drove him out of the village of Frichermont. Supported by Major General Georg Pirchs II Corps, Bà ¼low attacked Lobau at Plancenoit forcing Napoleon to send reinforcements from the Imperial Guard. As the fighting raged, Lieutenant General Hans von Zietens I Corps arrived on Wellingtons left. This allowed Wellington to shift men to his embattled center as the Prussians took over the fight near Papelotte and La Haie. In an effort to win a quick victory and exploit the fall of La Haye Sainte, Napoleon ordered forward elements of the Imperial Guard to assault the enemy center. Attacking around 7:30 PM, they were turned back by a determined Coalition defense and a counterattack by Lieutenant General David Chassà ©s division. Having held, Wellington ordered a general advance. The Guards defeat coincided with Zieten overwhelming dErlons men and driving on the Brussels Road. Those French units that remained intact attempted to rally near La Belle Alliance. As the French position in the north collapsed, the Prussians succeeded in capturing Plancenoit. Driving forward, they encountered French troops fleeing from the advancing Coalition forces. With the army in full retreat, Napoleon was escorted from the field by the surviving units of the Imperial Guard. Battle of Waterloo Aftermath In the fighting at Waterloo, Napoleon lost around 25,000 killed and wounded as well as 8,000 captured and 15,000 missing. Coalition losses numbered around 22,000-24,000 killed and wounded. Though Grouchy won a minor victory at Wavre over the Prussian rearguard, Napoleons cause was effectively lost. Fleeing to Paris, he briefly attempted to rally the nation but was convinced to step aside. Abdicating on June 22, he sought to flee to America via Rochefort  but was prevented from so by the Royal Navys blockade. Surrendering on July 15, he was exiled to St. Helena where he died in 1821. The victory at Waterloo effectively ended more than two decades of near-continuous fighting in Europe.

Main Group Elements Definition

In chemistry and physics, the main group elements are any of the chemical elements belonging to the s and p blocks of the periodic table. The s-block elements are group 1 (alkali metals) and group 2 (alkaline earth metals). The p-block elements are groups 13-18 (basic metals, metalloids, nonmetals, halogens, and noble gases). The s-block elements usually have one oxidation state (1 for group 1 and 2 for group 2). The p-block elements may have more than one oxidation state, but when this happens, the most common oxidation states are separated by two units. Specific examples of main group elements include helium, lithium, boron, carbon, nitrogen, oxygen, fluorine, and neon. Significance of the Main Group Elements The main group elements, along with a few light transition metals, are the most abundant elements in the universe, solar system, and on Earth. For this reason, main group elements are sometimes known as representative elements. Elements That Arent in the Main Group Traditionally, the d-block elements have not been considered to be main group elements. In other words, the transition metals in the middle of the periodic table and the lanthanides and actinides below the main body of the table are not main group elements. Some scientists do not include hydrogen as a main group element. Some scientists believe zinc, cadmium, and mercury should be included as main group elements. Others believe group 3 elements should be added to the group. Arguments may be made for including the lanthanides and actinides, based on their oxidation states. Sources King, R. Bruce (1995). Inorganic Chemistry of Main Group Elements. Wiley-VCH. ISBN 0-471-18602-3.Nomenclature of Inorganic Chemistry. (2014) International Union of Pure and Applied Chemistry.

Taking a Look at Outsourcing and Its Risks - 2104 Words

Introduction: Outsourcing is contracting out with third party for a product or service. Sometimes, outsourcing employees from one firm to another is also possible, when an organization lacks in skilled persons and technologies. Outsourcing tools are used by owners to run a better facility and by facility managers to build a better career. The most common areas of facility management that are used to outsource are custodial, landscaping, system maintenance, construction, engineering and management of property. Outsourcing has become one of the most important knowledge areas of project management, which is increasing with pace. Outsourcing facilities first began at banks and expanded for manufacturing, utilities and healthcare. As the outsourcing brought into light over time, risks began to arise. Common risks involved in outsourcing are improper communication between client and vendor, imperfection in project scope and improper specification of requirements. Although risks lead to outsource disaste rs, it depends on how well the strategies for managing them are carried out. Outsourcing buyers look for meeting triple constraints neglecting triple constraints. Automation could resist organizations from outsourcing but, trends in outsourcing bring the market value for outsourcing. Why Outsourcing: Organizations outsource to reduce both fixed and recurrent costs. When they outsource for service or product, concentration would be on its core business. â€Å"Successful implementationShow MoreRelatedOutsourcing: Staying Competitive In The Global Market Essays1719 Words   |  7 Pagesquality of customer service provided, security of confidential information, and the possibilities of cost savings, in order to be sure that outsourcing is the best solution for their company. Outsourcing to Stay Competitive For companies to stay competitive in todays global market, many are facing the decision to outsource sectors of their company. 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Ponds’ Concept of Ideal Beauty Free Essays

Ponds’ Concept of Ideal Beauty through Its Product Ponds White Beauty It is a common knowledge that in several cultural products, such as movies, advertisements and other texts, women have become the center of focus most of the time. We all know that advertisement is one of the most important factors for both commercial and non-commercial companies, especially for commercial companies. If the companies do not advertise their products, the society will not pay attention to the products which are sold and the company will not be able to reach their goals. We will write a custom essay sample on Ponds’ Concept of Ideal Beauty or any similar topic only for you Order Now That is why companies must have their own way to market and promote their products to be able to compete in the global bussiness competition. They have to market their products and reach the â€Å"goal target†, but it is not easy though. By giving what people desire for, advertisers have the best chance of arresting attention and affecting communication to the viewers. Many advertisements broadcast in media especially television have created such notions. Advertisements are trying to build a mind set towards women to buy their products. Some of them are showing the things which are being sold, for example the packaging, the picture or the function, and some of them are trying to drive the customer’s mind. Nowadays, one of the most appealing phenomena is the promotion of whitening products. This kind of product has been widely spread out all over the world, mostly in Asian. The advertisements indirectly give the viewers a concept that underlines the concept of beauty; which is white is beauty. This notion appears to be quite influential for women, Asian women in particular, to buy their products. One of the most popular whitening products in Indonesia is Ponds. There are a lot of types Ponds products, however mostly are still focusing on enhacing women’s skin tone. Ponds Institute have established a lot types of whitening series; starting from Ponds White Beauty until the new one, Ponds Flawless White. The text that is going to be discussed in this essay is Ponds White Beauty commercial that is published in India. In every commercial, Ponds understands that it is women’s nature to always want to look and consider beautiful. Eventually, the definition of beauty has been ruled by the media, so those who follow the ideal beauty concept will be considered as beautiful. For most women who lived in a country that once was colonized by white people, beauty means white. Since most Asian women are colored-skin (dark skin), Ponds’ offer of â€Å"self-transformation† effectively enlarges the individual to include significant others and must become an extension of the personality and status of their occupants. If we related to historical background, we can draw red line through this kind of ideology of beauty. Most of Asians are colonized by the Western people. Most of Western people are white, then the feeling of inferiority is seen through this. Self-confidence of the women in Asia has been eroded; they would do anything to enhace their skin tone since they believe that being white will make them â€Å"superior†. They can define the superior as any kind of meaning but this superiority is only a vague impression. However, most of women do not realize this vague impression; they still keep living in the world of imaginary that stated white is better than color. They enjoy being exposed by the lie of media, in this case advertisement. Moreover, Ponds always uses the issue of the sacred link between beauty and romance. It can be seen from the comercial that the man is interested in the woman who is dancing cheerfully, since he has been staring at the woman before. Thus, when the old lady says that to him, he hardly belives her. Instead he asks, â€Å"How do you know? † The old lady reply, â€Å"Look at the glow! † The word â€Å"glow† means shines so bright. Our feeling is reflected on our face; when we are in a good feeling, our face will look bright and shiny, it also works otherwise. Getting married usually identical with joyful and happiness, the bride will be looking shiny, therefore the old lady relates the woman’s glow with the possibility that she ight be the bride. Then there is a woman’s that says, â€Å"â€Å"Actually it’s Ponds White Beauty Skin Lightening cream with detox vitamin that gives you nourished pink glow. † On the top left of the scene, we can read â€Å"Fall in love with the nourished pink glow. The underlined words are bigger than the non-underlined words, it shows that Ponds wants to emphasize on the benefit of the product (which is nourished pink glow on its users’ face). However, if the sentence is related to the advertisement, it can be assumed that the man does not actually fall in love with the woman, instead he falls in love with her ‘nourished pink glow’. Or it is the ‘nourished pink glow’ from the product that makes the man falls in love with the woman. We cannot conclude without regarding the product since the product is there and is shown to us. The promotion of this commercial successfully hegemonizes the society (in this case the viewer, particularly Asian women) that if they use Ponds White Beauty Detox, they will be looking beautiful for they have white skin and rossy cheeks. The viewers are made to believe that the man is not actually falling in love with the woan, instead he falls in love â€Å"with the nourished pink glow†. Here, Ponds tries to convey that beauty is not only white or pale white, but white with rossy color on the cheeks. Hereby, Ponds claims that only them who can give the pink glow to the customers. The customers do not realize that it actually leads them to the system that legitimates their subordination since the ideology that Ponds conveys here is promoting what so-called â€Å"universal beauty† that is based on ‘western culture†. The Western still becomes the rulling class, especially in its ex-colonized lands. What can be seen from Ponds commercial is the rulling class domination vs. The ruled class through imaginative representations The media in this case the commercial may be conceptualized for maintaining the ideology and thereby hegemonize the society. If there is a woman who bought the product as she is trying to get beautiful face (white with rossy cheek color on it), then the ideology that lies behind the product is hailed successfully. The messages in the described commercial itself hail the hypothetical viewer as a young woman who tries to get her love back. Then the commercial also hails her as a consumer who successfully proven the effectiveness of the product. The message seek to make the viewers recognized and accept particular forms of ideology, which are to sell the product and also to sell an ideology of â€Å"universal white beauty† along with romance. It can be seen how ideology is able to survive among those people who are following and believing it. Althusser’s ideological theory does allow for resistance to ideology, and the hypothetical women who watch Ponds ad may do so. The slogan of Ponds â€Å"Pond’s understands that a beautiful skin is always important to a woman† underlies the easiness of imposing the ideology that only Ponds can make you feel beauty. In some ways, the whiteness concepts of this cosmetic can be related to racism, since it is direct or indirect saying that white is better than â€Å"not white†. It is another form of racism where the mass media resents hegemonic concept of beauty (white skin) while claiming that racism is a thing of the past. Ideology is all around us, no one can escape ideology. Even when an individual wants to free himself or herself from any ideology, they are actually adapting and adopting another ideology. An understanding of its attributes and mechanisms, in the context of mass communication and other realms, may aid us in evading its influence, or using it to our ends. Ads as part of cultural production is the primary bearer of ideology because it reaches so many people in what seems to be an innocent form: entertainment. When we are being entertained in this case with the ads, our guard is down and we are in the most welcoming mode for any ideological programming. Cultural studies has been forced to rethink both idea of a single â€Å"dominant ideology† and the idea that that â€Å"dominant ideology serves the interests of those in power. *** REFERENCES Gray, Jennifer B. Althusser, Ideology, and Theoritical Foundation: Theory and Communication. The Journal of Media and Culture. Vol. 3 No. 1. 2005. Ponds. Taken from http://www. unilever. co. id/ourbrands/personalcare/ponds. asp. accessed on 17 March 2009. How to cite Ponds’ Concept of Ideal Beauty, Papers

Baby Sitting free essay sample

Dealing with children can be difficult especially if the children are knotty. This was the case when I baby-sat the three children in the M. family. Tessa was twelve the oldest then came Drew the middle child he was four and then Brian the youngest was three. They were my neighbors and I was only thirteen so when they offered me a summer job I jumped to the offer. The only thing was I went into the job thinking that they were angels what I came to find out they were the complete opposite. It was like I was swindled in with there little faces begging me to baby-sit them. Just so they would have the chance to torture me with all there antics. These kids were almost unbearable I couldn’t overcome them. They would just come back at me with different tricks. I had all the tasks that normal baby-sitter had I fed the kids made sure that they stayed out of trouble and took them to the park and pool. The first time I saw their true colors was when I tried to feed them. I made them hamburgers and French fries but when they saw that they flipped out and started to scream. I finally got them calmed down and when I asked them what was wrong they informed my that they would only eat macaroni and cheese and hot dogs. I could all ready tell that this would be the longest summer of my life. Now most kids would love to go to the pool. Well this was true for these kids to except that they could not they were kicked out of the pool for two years. Now this was a punishment caused by multiple things. Tessa would push little Brian into the deep side knowing he could not swim. They would run around the pool acting like hooligans and they would cuss at the lifeguards. So this was an acceptable punishment for them. Now we only had one naptime the whole time I worked what was the cause for this you ask? Well I just got the youngest one to lie down and go to sleep when I walk out to the living room where Tessa should be she is gone. So I go looking around the house when I here the drier going I thought that was weird because know one should be doing laundry. So I go and see what is going on and there is Tessa leaning against the direr and you can here Drew laughing he was in the DRIER! I could not believe it. But this did not just happen once this happened at least every other week. It got so bad I had to lock the laundry room door. Now in my opinion that is just sad! So needless to say my first job was not all that it was cracked out to be. I thought it was suppose to be fun but these children were the opposite of fun they were awful. They had no conscious at all. But if you knew their parents you would no wren they got it from. Mr. and Mrs. M. worked together at our local newspaper office. They use to pay me a dollar per child per hour. So I was making less than a bum on the street if you could imagine that. But with these kids I deserved at least ten per hour per kid. The time that I almost quit is when we went into the grocery store I told them to stay right beside me we only had to get milk. The next thing I know they are all over the place as soon as I get to the check out line a police officer is pulling up and walks in and comes straight to me. He asks me if those kids were with me all I could think was o now what. I told him yes and he let me know that they were stealing. So they are now not aloud to go into that grocery store any more. They were just out of control they had been kicked out of all the restaurants and almost all the public places in the town. Even the Post Office I mean come on who gets kicked out of a Post Office. After that incident the baby-sitter before me quit. See this was not the first time that these children had been kicked out of the Post Office. Come to find out the pranks they pulled on me were exactly what they did to the other baby-sitters. So they were not just first time convicts they were pros. I use to take them on walks and every now and then their parents would call. So I would stop and talk to them letting know every thing is ok. Well one time we were walking by this older ladies house when there parents called so we stopped and I talked to them I turn my back on Drew for a second and the next thing I know he is knocking on this ladies door pretending to be homeless he was asking for money! I could not believe him that was just ridiculous! I had no clue how to handle these children they were just way beyond me. I even mentioned therapy to the parents a lot of good that did. The whole three months I baby-sat these kids not once did I ever go without having excitement in my life and I was always on the go. I went into this job thinking â€Å" Great I can baby-sit it means money and Its not that hard† well I was completely wrong. It was the hardest thing I have ever done it eventually got to much for me . I finally had to say im done and just quit I established this after all the â€Å"they called the cops for no reason† excuses or the accidental drier incidents and â€Å"I didn’t mean to push him in the pool† excuses. I got to know by the expression on there faces which thing happened whether it was the direr accident again or the â€Å"he fell in on his own† excuse. Either way I had to quit I left the job to some unlucky person that got offered it next. That was my first job it took me almost six months to start baby-sitting again. I guess I was afraid I would have to jump in a pool or tell a cop it will never happen again. Now that I baby-sit children that do not go looking for trouble I love to watch them.